First Impressions: My Xtend 2025 Experience
Summary by: Alex Booth, Business Development Manager at Climber.
24-25 September, I had the pleasure of attending my first TimeXtender in-person event in Amsterdam and it surpassed my expectations. It was a compelling mix of product vision, technical deep dives, customer stories, and forward-looking discussions. Here’s a snapshot of what I enjoyed most, and what the event covered.
Warm Welcome & Strategic Context
The event opened with a warm welcome from Alexandra Bosson, the new CEO, who set a tone of optimism and ambition. She sketched out the roadmap ahead, emphasising a unified web solution built for the future: AI-ready data, metadata management, orchestration, and a fully documented data catalogue. Over the past year, TimeXtender has been consolidating its architecture, streamlining multiple products into two core groups, and laying the foundation for AI-driven capabilities.
It was exciting to see how the company is evolving: merging three companies’ technologies, consolidating offerings, and preparing for a more cohesive, metadata-powered platform.
The Product Vision – One UI, Metadata, AI, and Low Code
One of the keynote themes was the drive toward simplicity and automation. TimeXtender’s ambition to deliver a metadata-powered, single-UI, low-code/no-code environment resonates strongly with where the data space is heading. The roadmap emphasised:
- Xpilot agents as AI co-pilots embedded into the workflow
- Unified metadata layers across integration, enrichment, quality, orchestration
- Data quality, cataloguing, lineage, full documentation built in
- Support for hybrid deployments (cloud and on-prem)
- Tools to accelerate AI agent deployment and integration with data sources
This direction aligns with TimeXtender’s positioning as a “holistic, metadata-driven” platform that accelerates data solution delivery.
One highlight: the notion that 95% of AI pilots fail to yield ROI unless grounded in strong metadata, data quality, orchestration and monitoring. That was a sobering reminder that tooling alone is not enough, you need the right foundations in place.
Orchestration & Health Monitoring
Wahyudi Vermeulen, Solution Specialist, illustrated orchestration challenges through a compelling analogy: the congestion of traffic in Amsterdam, with cyclists, pedestrians, trams and cars all competing for limited space. It framed well why seamless scheduling, dependency handling and health monitoring matter. The orchestration health monitor demo was impressive, giving visibility into task status, bottlenecks, failures and recovery.
Data Enrichment & Integrity
Gunnar Magnusson’s, Enablement Strategist, session explored the tools and techniques of data enrichment, emphasising how good data integrity, security auditing, and workflow discipline underpin trust. The demo of Xpilot in enrichment was a standout moment: showing how AI can detect errors, duplicates, anomalies, and even generate new datasets all without writing a single line of code. It was a very tangible demonstration of the value of AI-assisted data quality.
A few metrics stood out:
- Poor data costs: up to 25% revenue loss
- Remediation burden: companies may spend 50% of their time fixing bad data
- The “1-10-100” rule: it costs £1 to record, £10 to remediate, £100 to fix after the fact
These figures reinforced how critical it is to invest early in data integrity and automation.
Customer Use Cases & Real Stories
Later, we heard from customers using TimeXtender across orchestration, quality and enrichment. These real-world examples brought the platform’s promise into clearer perspective.
The closing keynote on Day 1 was a high-energy talk about how technology is shaping humanity, an inspiring note to end on.
Day Two: Strategy, Vision & Hands-On
Strategic Roadmap
Day 2 opened again with Alexandra, this time articulating how the TimeXtender platform is evolving: tech-agnostic deployment, meaningful integrations, and customer successes already driving impact. The message was clear: avoid vendor lock-in while enabling powerful automation.
REST API Workshop
Adam Rudd, Solutions Specialist, led a technical workshop focused on REST API usage in the upcoming TDI v20. Participants were walked through creating endpoints and configuring REST API connections within the TimeXtender platform. For practitioners eager to integrate with other systems or external services, this session delivered tangible value.
What I Enjoyed Most
- Balanced mix of vision and tech: The agenda was disciplined, not overly marketing, with real substance in demos and technical sessions.
- Practical AI immersion: The way Xpilot was showcased – especially in enrichment and orchestration contexts – changed how I see AI adoption in data pipelines.
- Community & Customer stories: Hearing real use cases made it concrete, not just theoretical.
- Energy and forward momentum: From Alexandra’s leadership tone to the keynote close, there was a sense of momentum across the company.
Looking Ahead: Xpilot, Metadata & Intelligence
TimeXtender’s focus on embedding Xpilot agents into the core experience is one of the boldest bets they’re making. Xpilot, their ChatGPT-powered co-pilot, is designed to integrate knowledge base, community Q&A, and support, right inside the product experience.
Final Thoughts
As a TimeXtender partner, we at Climber are excited to support organisations in making the most of this platform. If you’d like to discuss how TimeXtender could help your business, or if you have any questions from the event, please feel free to contact me directly.
WANT TO KNOW MORE? CONTACT US!
Alex Booth
Business Development Manager
alex.booth@climberbi.co.uk
+44 203 858 0668
Tom Cotterill
Senior BI Consultant
tom.cotterill@climberbi.co.uk
+44 203 858 0668
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